After learning how to use Twitter..
Twitter has many applications for the Business User (web based or otherwise) and the following are just some examples
Feedback
Does your website appeal to people, is it easy to use, does it get the message across effectively. Ask people, if you have a following on Twitter, you can ask people to appraise your site, generating traffic, and who knows, if they like it they may come back.
Networking
The platform is a perfect way to connect with a network of peers as well as potential users, sharing ideas and product news/business tips and tricks. It’s fast and effective and basically free.
An Intranet
If you work with others, separated by distance and connected by computer, Twitter provides a connectivity tool similar to a local intranet. It’s easy and free to use. This especially useful for webmasters as they are often dealing with a number of people who are only connected by the internet.
Branding
The most important aspect to modern marketing is the Brand; it is used excessively in internet based business to establish new sites/products in a niche to users. Whilst it is difficult to establish a brand, it is often even more difficult to communicate that brand effectively to a wide enough audience. Twitter allows a free medium for communicating the brand of your company to interested users. (see my article here for tips on Branding)
An Office Tool
Schedule meetings, arrange diaries and manage time with twitter. If you find yourself using Twitter on a regular basis then why not use it as an all in one tool for organizing yourself. It is possible to utilize the application to manage all aspects of your working day.
However you use Twitter, you will find that it is an effective application which can benefit many aspects of your business.
